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Being the parent of an online child is difficult.

IMSafer lets you know when your children may be in dangerous situations online, and shows you how they represent themselves in their online profiles.

IMSAFER FIRST TO MONITOR ONLINE CONVERSATIONS FOR PREDATORS

Provides real security for parents whose children use MySpace

HOUSTON March 21, 2007 IMSafer (www.IMSafer.com), the Web-based service that protects children by monitoring instant messaging for potentially dangerous interaction, today announced new features including monitoring compatible with MySpace. IMSafer's language analysis engine now checks comments left for and by children and scans individual postings for potentially dangerous, hazardous, threatening or sexually-explicit content.

"IMSafer is the first service to monitor MySpace profile pages and instant message conversations," explains IMSafer CEO Brandon Watson. Nine of ten sexual solicitations of children come via instant messenger, but kids are increasingly using social networking site comments to communicate. By combining MySpace comments and IM monitoring into a single product, IMSafer enables parents to monitor their children's most potentially dangerous online communications.

Traditional parental control software provides filtering and blocking of Web sites, but is not designed to tackle the challenges presented by online services where children create profiles, participate in communities, build relationships, and have conversations with strangers. IMSafer balances a child's privacy with a parent's need to assure his or her safety, resulting in a product stronger than traditional parental control applications that often leave children unprotected and parents uninformed.

IMSafer's language analysis engine interprets the jargon commonly used in online communication and alerts parents to potentially dangerous interactions between children and their friends. Phriending is a common predatory technique where a child adds a stranger to their friend list based on false information provided by that stranger. The information provided by IMSafer allows parents to understand the nature of kids' online relationships and take immediate action if needed.

Subscriptions to IMSafer have increased at a rate of 100 percent per month since its inception. Additionally, IMSafer has scanned over 15 million instant messages for parents, and is monitoring more than 110,000 different screen names.

The MySpace addition is part of IMSafer Plus, which enables parents to monitor an unlimited number of usernames for $30 per year. IMSafer will continue to offer IMSafer Basic for free, which allows parents to monitor a single username on AOL, Yahoo or MSN IM.

About IMSafer

Launched in October 2006, IMSafer monitors kids' instant messaging (IM) conversations for dangerous, inappropriate or threatening words, phrases and themes. IMSafer uses an advanced language interpretation engine to scan IM conversations and sends an immediate e-mail or SMS alert to parents when it detects dangerous interaction. IMSafer is a security tool, but it is not spyware; IMSafer's engine maintains a child's privacy by not providing parents with full transcripts of IM conversations but instead only those parts that are dangerous and contain relevant content. IMSafer gives parents peace of mind knowing that their children protected using IM at home, in school or on a library computer. For more information about IMSafer, visit IMSafer.com.

PR Contact Information

Brandon Watson
281-681-9993
press@imsafer.com

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